The key with any website is being “found.”  If people using Internet search engines to locate what they are searching for can’t find what you are selling, you won’t generate leads and sales from the Internet.  The key is not only to be found, but to also be in the top positions on the first page of search results.

In other words, by creating a niche domain name and website that matches or closely matches those searched for words, aka “keywords”, you dramatically increase your odds of getting a call or e-mail from your niche one-product website.